Entrepreneur, communications & branding professional.
Founder of RITE. Me on Instagram, Substack.
Rooted in Finnish nature, RITE creates refined wellness rituals from berries, herbs and wild plants. Each blend is crafted in small batches to preserve purity, potency and freshness, while supporting local farmers and sustainable harvesting. Minimal, thoughtful and uncompromisingly clean, RITE is designed as a daily ritual for beauty, balance and wellbeing.
Overseeing the creative vision, brand image, and communication strategy of RITE — leading all content creation, sales, and the development of new products from concept to launch.
Overseeing the implementation of the communication strategy for the This is Finland (RU) social media channels. Analytics and reporting, client relations, and day-to-day management of operations.
During years of strategic creative and management roles for clients in Finland and abroad with a strong focus on visual storytelling, communications, and content creation.
I focus on getting things done and I'm not afraid of challenge. I’m particularly skilled at defining the right tone, visual direction, and strategy that help brands find their niche and stand out.